November 14, 2017 is Loyola Marymount University’s fifth annual Day of Giving. LMU’s first Day of Giving was held in 2014. Since then we have raised over $600,000 for the improvement of the lives of our students and the enhancement of the education they receive. The Day of Giving is a chance to give back to our community.
Historically, giving challenges grew out of the concept of Giving Tuesday. The campaign was created as a counter-movement to the consumerism in the post-Thanksgiving season of Black Friday and Cyber Monday. The day was centered around a challenge, where the sponsoring agency reaches its goal number of donors and donations for the day, then a certain amount of challenge money is “unlocked.”
Last year the LMU community came together to set a personal university record of 4,255 donors. This year, if we as a community can exceed last year’s participation number, the LMU Alliance of Women Philanthropists will gift the school $100,000. The size of the donation doesn’t matter, but your participation does. So, let’s get out there and support our school, Lions!
By Jack Lloyd